Pixxlx SaaS Dashboard — Simplified Business Management
Objective
To design a powerful yet intuitive SaaS dashboard that helps businesses seamlessly manage leads, users, campaigns, and performance analytics — all from one centralized platform.
Role - Experience Designer
Duration - 12 Weeks
Tools - Figma
Team - In collab with Pixxl X team
Project Overview
This SaaS Dashboard is built for internal business operations and team collaboration. It enables admins and managers to:
Oversee user roles and team members
Manage marketing campaigns
Analyze performance and activity through smart data insights
The system provides a unified, efficient workflow that enhances decision-making and reduces manual tasks.
Design Vision (UI/UX Strategy)
Consistent Visual Hierarchy: Clear typography and well-defined sections for easy scanning.
Data-Driven Design: Tables, charts, and cards are organized to reduce cognitive load.
User-Centric UX: Smooth navigation and intuitive actions for a seamless workflow.
Accessibility: Proper contrast, readable font sizes, and organized spacing.
Tech + Design Stack
Design Tool: Figma
Animation : After Effect
UI Style: Neumorphic + Modern Flat Mix
System Type: SaaS (Web App Dashboard)
Target Users: Admins, Marketing Teams, and Sales Managers
Key Features
Leads Management
View, add, and categorize leads by region or status.
Track conversion rates and team assignments.
Analytics & Insights
Data visualization for total leads, active users, and performance tracking.
User Management
Add, edit, and monitor team members.
Role-based access control for secure operations.
Manage and monitor marketing campaigns from one dashboard.
Activity Logs & Permissions
Keep track of user activity and access levels for transparency.
