UCSF Brand System & Presentation Design

Overview

Developed a cohesive branded communication system for UCSF, focusing on presentation design, digital assets, and marketing collateral aligned with the university’s official brand identity and accessibility standards.

Scope of Work

Branded Presentation Templates

Designed and delivered standardized presentation templates for faculty and leadership use across PowerPoint and Google Slides.

• Created layouts: title, content, data, section, and closing slides

• Applied UCSF brand system: Navy, Gold, and Source Serif typography

• Ensured consistency, usability, and scalability across departments

• Delivered fully editable templates in PowerPoint & Google Slides

Visual Identity & Digital Collateral

Produced a wide range of print and digital assets while maintaining strict adherence to UCSF brand and accessibility standards.

• Reports, flyers, and event materials (print & digital)

• Social media graphics and email campaign visuals

• Maintained WCAG 2.1 AA accessibility compliance across all deliverables

Key Contributions

• Strengthened UCSF’s brand consistency across internal and external communications

• Built reusable templates to improve efficiency for faculty and leadership

• Enhanced accessibility and inclusivity in design deliverables

• Supported go-to-market initiatives with cohesive visual storytelling

• Presentation templates (PowerPoint & Google Slides)

• Reports, flyers, and event collateral

• Social media and email campaign graphics

• Accessible design system aligned with WCAG 2.1 AA

Core Areas

Brand Architecture • Visual Language • Iconography • Brand Toolkit • Brand Guidelines • UI/UX • Component Library • Collateral • Templates • Presentations • Digital Content